It finally happened.  You’ve been trying to get the attention of a huge strategic alliance partner and finally they gave you a chance to explain the value you can bring them.  Not only do they get it but after a couple of subsequent meetings they utter the “exclusivity” word.  You’ve heard from your advisors and read in books to avoid exclusive relationships if at all possible.  But you don’t want to bring the positive momentum to a grinding halt by immediately saying “no”.  Where do you go from here?

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